Client: Konscious Changing Fitness
Kris Lawrie of Konscious Changing Fitness wanted to introduce himself to the internet and increase attendance to his step aerobics program. His target audience: women ages 35 and up living near Inglewood, CA. Looking at videos of his previous classes, I discovered his curly wig persona that he brings into his fitness sessions to help his students relax and have fun. We shaped the look and tone of the video around that hairstyle’s era, and Kris did the rest. It’s his most commented-on and one of his most shared pieces of content to date.